ALBANY, N.Y. (NEWS10) — Governor Andrew Cuomo announced on Thursday the first officially licensed I LOVE NEW YORK beer will be distributed throughout China in partnership with New York’s largest farm brewery, Empire Brewing Company.
Under the Syracuse-based company’s “Two Dragons” label, the beer will be branded with the iconic I LOVE NEW YORK tourism label and will serve as an introduction to the growing number of craft breweries and agritourism destinations in New York.
“New York’s thriving, world-renowned craft beverage industry is creating new jobs and driving economic growth across the state and this unique partnership will introduce one of our finest New York products to a global audience,” Governor Cuomo said. “The iconic I LOVE NEW YORK logo will promote the high quality of New York’s food and beverage products and attract more visitors to craft beverage breweries, growing the industry and increasing tourism revenue across the state.”
According to the governor’s office, Empire Brewing Company owner David Katleski was inspired to combine the art of American Craft brewing techniques with the history and precision of Chinese tea making during a trip to China.
Although initially designed for the Chinese market, the beer is being distributed into Empire Brewing’s New York, New Jersey and Delaware distribution network due to high demand.
Empire State Development’s Global NY division has helped establish and develop relationships between the brewery and China, and exposing the brewery to multiple overseas buyers, leading to increased exports, the governor’s office says.
Empire State Development, New York State’s chief economic development agency, has been a major supporter of Empire Brewing Company throughout the construction of its farmstead brewery in Cazenovia, Madison County. Empire State Development provided financing and approved the company’s participation in the START-UP NY tax-free program.
The I LOVE NEW YORK Two Dragons beer is expected to arrive in China in Feb. 2017.