CHARLESTON, S.C. (CNN) – You may have friends or family who have joked about moving to Canada depending on the outcome of the election.
Turns out, some people aren’t kidding.
As soon as election results started coming in, so did the calls to Jeff Cook Real Estate.
“I mean, every minute we probably had five to ten callers,” Cook said.
“380 phone calls, like, overnight. Isn’t that crazy?”
It was an out of a box idea — offering to help people sell their homes and move to Canada — now packed with opportunity.
“‘I’d like to move to Canada.’ ‘Okay, do you have a home to sell?'”
Cook says calls poured in between 10 p.m. and 7 a.m. from all over the country and here at home.
On Wednesday, staff members returned calls one by one.
“What they’re wanting to do, in case this real estate market were to crash, how much would they be able to sell their house for? All of a sudden, there’s a lot of people that are wanting us to help them with the immigration papers to be able to move, and obviously we don’t do that; we just help people sell homes.”
He says their agents have already scheduled appointments. Unexpected considering all ten billboards have been taken down.
“We realized, even though it was a joke and just to get attention in the beginning, we found out very quickly there’s a lot of people that are very, very serious about wanting to sell their home, because they’re just scared of what the future is going to hold.”
A clever marketing idea, sold.