Troy clothing store meant to appeal to women of all sizes


TROY, N.Y. (NEWS10) — Size doesn’t matter at a new boutique in Troy that specializes in making women, from size small to plus size, feel comfortable and beautiful.

At Topsy Curvy, the motto is “shop small in a big way.” The Troy boutique is building women’s confidence one dress at a time.

“If you feel good, you look good,” Owner of Topsy Curvy, Amanda Medina, said.

That’s the premise behind Topsy Curvy. Medina saw the women in her family struggling to find stylish plus-size clothes, and opened the boutique as the solution.

Her aunt, Erica McLaughlin, quickly became a regular customer.

“You know, I’m short and stout, I need something that’s going to accentuate the small frame that I have in my abdomen and cover all my areas,” McLaughlin said.

McLaughlin found just among the racks, a striped wrap dress that pushed the boundaries of her comfort zone.

“It hugs you in the places that you need to be hugged, it flows where you need to flow, it makes you feel more confident,” McLaughlin added.

That’s exactly what Medina wants to provide for her customers. Not just a place to shop, but a self-esteem boost.

“She makes me try on clothes that I would not typically try on, which is scary, and actually I look sexy in a lot of the clothes that she pointed out,” Medina’s cousin, Stephanie Koch, said.

Other women shared that sentiment, proudly posing for pictures, showing off their new clothes and new confidence — A rewarding experience for Medina.

“They feel beautiful, thank you, they’ll leave here and give me a positive review because I took the time, it wasn’t about the sale, it was about the woman leaving with her confidence,” Medina said.

There’s a little bit of everything at the boutique, from dressy to casual.

Visit the store’s website for more information here.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s