NEW YORK (CNN) – CoverGirl now has its first cover boy.
The 17-year-old social media celebrity James Charles was introduced as the cosmetics giant’s first male ambassador.
CoverGirl describes Charles as a “makeup artist and boundary breaker” and pledges he’ll be the first of what they call “boundary breaking” representatives.
Charles says his role with CoverGirl includes appearing in a TV commercial for the brand.
The teen is a popular beauty blogger with nearly half a million followers on Instagram and more than 70,000 subscribers on YouTube.
Charles goes to school at Bethlehem Central School District.