Cyber Monday sales expected to set records

FILE - In this Monday, Nov. 29, 2010, file photo, a consumer looks at Cyber Monday sales on her computer at her home in Palo Alto, Calif. Retailers are rolling out online deals on so-called "Cyber Monday." But now that shoppers are online all the time anyway, the 10-year-old shopping holiday is losing some of its luster. (AP Photo/Paul Sakuma, File)

KIMT News 3 – If Black Friday week wasn’t enough for shoppers, round two is expected to rake in more than $3 billion dollars of revenue, this time it’s all online.

Cyber Monday is the online retailer’s answer to Black Friday deals and while it’s been popular for several years, it continues to grow as people look for deals at home.

“It’s completely different really just from five years ago with the age of the cell phone and with digital and with apps and mobile,” said Rod Rohrer of Mason City.

As Target store team leader, Rod Rohrer is meticulous with keeping his store organized. Even on Cyber Monday, where most sales throughout the day aren’t done in store, but rather online.

“It’s become a big part of all of the industries business. We continue to grow that business,” said Rohrer.

Don’t count out the brick and mortar businesses quite yet however, Rohrer says in the past few years they’ve started accepting Cyber Monday shipments into store for pick up, making shopping even more convenient.

“They can actually shop at home then come to the store and pick up their order and head right back out the door. It’s worked fantastic over the years,” said Rohrer.

Earlier Monday morning, Target stores reported increased traffic for their website that crashed the site altogether. The site would recover by the afternoon, but experts say it was a sign of things to come.

With more than 42 percent of all online sales expected to be done with more mobile devices experts are asking all consumers to be aware of the purchases they make online.

“The threats are going to be out there, it just may not have affected us in our area at this time,” said Kathye Gaines of Mason City.

Kathye Gaines of Consumer Credit Counseling says all shoppers need to keep track of their purchases, but also use credit rather than debit cards for their security benefits.

“With credit cards, there is coverage out there if something happens. With debit cards, we’ve all seen what happened before and that’s affected a lot of people,” said Gaines.

Gaines says it’s easy to get caught in the excitement, but says no rush is worth risking your personal information.

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