NEW YORK (AP) — In a world flush with free information, some young people are still willing to shell out for news they read.
A new poll shows that 40 percent of U.S. adults ages 18-34 pay for some of the news they read, whether it’s a print newspaper or a digital news app. Another 13 percent don’t pay themselves but rely on someone else’s subscription, according to the survey by Media Insight Project.
Yet that is not enough to keep traditional media outlets thriving.
The proliferation of free news online and new ways for advertisers to reach consumers has besieged publishers of newspapers and magazines. Newspapers’ print ad revenue, their primary source of cash, has dropped 63 percent, to $16.4 billion, in 2014 from 2003, according to a Pew Research Center analysis.