Target is accused of missing the mark once again, under fire for selling a t-shirt that’s stirring up anger across social media.
The company is facing backlash for a t-shirt bearing the word Trophy.
“It’s kind of making women feel like they’re just an object,” one woman told ABC News.
Shoppers took to Twitter slamming Target for the shirt,calling it demoralizing, demeaning, and asking “under what circumstances should any human being wear a t-shirt that indicates that they are a trophy?”
Angry customers have even launched a Change.org petition to get the tee removed from shelves
Target responded to the criticism in a statement saying, “It is never our intention to offend anyone. The shirt is part of a collection of engagement and wedding shirts? And we have received an overwhelmingly positive response from our guests.”
Target is no stranger to the cotton tee controversy; they caught heat earlier this year after a small-business t-shirt designer spotted one of her designs in Target stores.
“It was so surreal seeing it in there, in a store I shop at,” Melissa Lay said.
The retail giant pulled that shirt from the shelves.
Now, more than 8000 people are asking Target to stop selling the shirt, saying the trophy tee is far from a prize.