MONTREAL, CANADA (NEWS 10) – If you watched Team USA win the Women’s World Cup Sunday night, you likely know the names Carli Lloyd, Abby Wambach and Hope Solo.
But there are a lot of stars on the team that could potentially cash in on their victory.
What is Team USA’s marketing potential?
There hasn’t been this much focus on women’s soccer in America since 1999.
That team won in front of nearly 18 million viewers and superstar Mia Hamm is still doing commercials
Team USA members Wambach, Solo, and Morgan; already have deals with Nike, which also makes the team’s jerseys.
Those three are playing alongside young rising stars like Julie Johnston, Christen Press and Morgan Brian.
But many Americans still don’t know who these players are, despite a big push on social media.
And it doesn’t help that star goalkeeper Hope Solo has some off-field issues, including an arrest for domestic violence, charges that were later dropped.
But this team has still got a lot of profit potential and some are already in ads.
Press has been featured in a commercial for Coppertone.
There’s also a Chapstick spot with Alex Morgan, but it doesn’t actually show her playing soccer.
With last night’s big win, expect to see them in more ads on TV, in magazines, and online.