ALBANY, N.Y. (NEWS10)— On Thursday Governor Andrew Cuomo announced the state will begin a new DWI campaign to further reduce traffic fatalities due to impaired driving.
Governor Cuomo says the state saw a record low number of DWI-related deaths last year. With the new multi-media campaign, his administration hopes to build on that success.
The campaign will include 78 billboards across the state reading, “Impaired Drivers Take Lives, Think.”
According to Governor Cuomo’s administration, preliminary data shows the state recorded 1,037 traffic fatalities in 2014. The lowest since the state began keeping records in 1925.