BENNINGTON, Vt.- A Vermont folk artist who became a folk hero to some after taking on a fast food giant in a legal fight, can now legally protest the phrase “Eat More Kale.”
Chik-Fil-A had objected to the use of the phrase by Bo Muller-Moore of Montpelier because of its similarity to the company’s trademark phrase “Eat Mor Chikin.”
Muller-Moore says the U.S. Patent and Trademark Office granted his application to trademark “Eat More Kale” earlier this week. He began using the phrase as a way to promote local agriculture.
The response of Chik-Fil-A Spokeswoman Carrie Kurlander was “Cows love kale, too.”