SACRAMENTO, C.A. — The beloved icon, known to many as “Smokey the Bear,” turns 70-years-old today.
Smokey was dreamt up by the United States Forest Service, the national association of state foresters and the ad council.
His first public service poster came out on August 9th, 1944. His famous slogan “Remember, only you can prevent forest fires,” came later in 1947.
If you want to wish Smokey a happy birthday, you can sign a virtual card and upload photos at Smokeybear.com.
You can also find him on Facebook, Twitter, Instagram, YouTube and Flickr.