NEARLY 24 MILLION ENTRIES, 19 CLUES AND ONE LUCKY WINNER!
MARTHA'S ULTIMATE KB HOME GIVEAWAY WINNER OPENS THE DOOR TO THEIR VERY OWN DREAM HOME
One of Daytime's Most Incredible Giveaways Culminates
Tuesday, October 17 on The Martha Stewart Show
New York, Tuesday, October 17, 2006 – Della Williams from Mesa, AZ has been named the winner of a new Martha Stewart-created KB Home, courtesy of The Martha Stewart Show distributed by NBC Universal Domestic Television Distribution. On today's edition of the how-to series, Ms. Stewart declared Della Williams the winner of Martha's Ultimate KB Home Giveaway. The online interactive watch-and-win sweepstakes, which launched September 12, was a whopping success with nearly 24 million entries logged through the October 6 deadline.
During the month-long event, viewers were asked to tune in to the daytime show to obtain Martha's daily clue, which was needed to find the KB Home Key hidden in a photo-realistic room located on marthastewart.com and on the show's affiliate websites.
Della Williams will get to choose her personal dream home, valued at up to $400,000, from one of two Martha Stewart KB Home communities in Cary, North Carolina (outside of Raleigh) and Fairburn, Georgia (outside of Atlanta). These communities are the fruit of a collaboration between Martha Stewart Living Omnimedia and KB Home to develop neighborhoods with houses inspired by Martha Stewart's own homes in New York, Connecticut and Maine; Martha worked closely with architects and builders on the various models and designs.
Special show correspondent, Queer Eye's Carson Kressley, was on hand with the three finalists at the KB Home Hampton Oaks: Created with Martha Stewart community in Fairburn to officiate a series of challenges that determined which of the randomly chosen finalists would win the house. In the first round of challenges, the three contestants faced off in a banana peeling contest. The remaining two contestants moved on to the final challenge where they were given the same exact groceries which needed to be unpacked in the fastest time.
Kristen Imboden from Olathe, KS was first to be eliminated but as second runner-up, she took home a Toshiba 47 Inch High-Definition Flat Panel Television valued at $4,000. Linda Saenz from Orange, CA lost out on the house but won a seven night cruise aboard Royal Caribbean's new luxury liner ‘Liberty of the Seas' courtesy of Expedia.
In addition to the home giveaway, The Martha Stewart Show also awarded three viewers over the past month with a brand new 2007 Chevrolet Suburban valued at $51,000. Viewers were randomly selected to participate in special challenges for a chance to win one of the cars.
“The sweepstakes was an overwhelming success,” notes Ms. Stewart. “Our viewers responded with tremendous enthusiasm and I know that our winner will be very happy in their new home.” She adds, “I also want to thank our partners at KB Home and Chevrolet for their support of this sweepstakes and for helping to make our second season launch such a memorable one.”
Bruce Karatz, CEO and Chairman of KB Home comments, “What a thrill it was to give viewers from all over the country the chance to see these magnificent homes and possibly win a home created by KB Home and Martha Stewart. The winner and her family will create lifetime memories in a home that embodies quality craftsmanship and classic details.”
An overwhelmed grand prizewinner Della Williams said: “I'm so excited, I just can't believe it.”
THE MARTHA STEWART SHOW is a nationally-syndicated, daily “how-to” series anchored by segments that entertain, inform and inspire. Shot in front of a studio audience, the hour-long program's format allows audience members, home viewers and special guests to participate and interact with host, Martha Stewart. Featuring headline makers, A-list celebrities plus everyday people who've accomplished extraordinary things, The Martha Stewart Show sheds new light on subjects including cooking and entertaining, decorating, and home renovation and provides a forum for Martha Stewart's sense of humor, love of fun and desire to teach. Martha Stewart and Mark Burnett are executive producers and Rob Dauber serves as co-executive producer. The Emmy-winning series is produced by Martha Stewart Living Omnimedia and is distributed by NBC Universal Domestic Television Distribution to more than 95% of the country.
Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original “how-to” information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Broadcasting, Merchandising, and Internet. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.
About NBC Universal Domestic Television Distribution
About NBC Universal Domestic Television Distribution NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.
Current and upcoming first-run strip syndicated programming at NBC Universal Domestic Television Distribution includes The Martha Stewart Show, The Megan Mullally Show, Access Hollywood, Blind Date, The Jerry Springer Show and Maury. Current first-run weekly syndicated programming includes The Chris Matthews Show, The George Michael Sports Machine, The Wall Street Journal Report with Maria Bartiromo, Your Total Health and the off-network distribution of Monk, the Law & Order series and much more.
# # #